I Introduction: The Rise of Intangible Value In today’s digital-first economy, a company’s real worth is often hidden in intangible assets you can’t see—its software, brand equity, customer data, and intellectual property. These assets don’t show up in the same way as buildings or machinery, but they often hold more strategic and financial value, especially […]
The Hidden Gold of Indian Business In the evolving landscape of modern business, intangible assets have emerged as powerful drivers of enterprise value. From proprietary software and trademarks to customer relationships and brand equity, these non-physical assets are increasingly shaping the growth trajectories of Indian companies. However, their absence from traditional balance sheets often leads
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I Introduction: More Than Just a Compliance Report In India’s increasingly digital business ecosystem, application valuation has emerged as a critical factor in understanding true business worth. Applications today are core drivers of value, from fintech platforms streamlining lending to SaaS solutions transforming B2B operations, to app-based logistics businesses managing last-mile delivery. The application is
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1. Introduction: Your Brand Is a Financial Asset A Brand Valuation Report is an essential tool that goes beyond assigning a mere number to your brand, it serves as a strategic asset that can significantly impact your company’s financial health. In today’s competitive Indian market, where intangible assets like brand equity increasingly influence business success,
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In 2023, over ₹2 lakh crore worth of infrastructure and manufacturing projects in India were delayed or shelved due to poor planning, unrealistic financial projections, and underestimated risks. For lenders, this isn’t just a loss, it’s a red flag. For promoters, it’s a credibility hit that can jeopardise future funding. That’s where a Techno-Economic Viability
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The Hidden Gold of Indian Business In the evolving landscape of modern business, intangible assets have emerged as powerful drivers of enterprise value. From proprietary software and trademarks to customer relationships and brand equity, these non-physical assets are increasingly shaping the growth trajectories of Indian companies. However, their absence from traditional balance sheets often leads
Need for the Intangible Valuation Report: A Comprehensive Guide for Indian Businesses Read More »
In India’s fast-evolving business and investment landscape, understanding what a company is truly worth isn’t just important, it’s essential. Whether you’re an investor navigating the stock markets, a financial analyst drafting reports, a startup founder seeking funding, or a business owner planning a strategic exit, equity valuation is the foundation upon which smart decisions are
Merchant Banker Valuation in India: A Comprehensive Guide Read More »
Introduction: The Currency of Trust in Fundraising When a startup pitches to investors, it’s not just selling a product, it’s selling a future. And while ambition and passion can grab attention, it’s cold, hard data that convinces capital to commit. This is where the Investor Valuation Report steps in as the linchpin of credibility. In
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In the Indian taxation landscape, valuation reports play a crucial role in ensuring compliance under the Income Tax Act, 1961. These reports, prepared by qualified professionals such as Registered Valuers and Merchant Bankers, provide an authoritative determination of the Fair Market Value (FMV) of shares, assets, or business undertakings. Accurate valuation is crucial for preventing
Why Purchase Price Allocation (PPA) Matters for Indian Businesses In an era of aggressive mergers, acquisitions, and corporate restructuring, one question remains central to financial transparency: How do we account for the price paid during a business combination? That’s where Purchase Price Allocation (PPA) steps in. For Indian businesses, especially those adhering to Indian Accounting
Purchase Price Allocation (PPA): A Comprehensive Guide for Indian Businesses Read More »
Marcken Consulting , a dynamic firm that has quickly gained recognition for its exceptional services. The firm offers a comprehensive range of financial solutions, including Statutory Audit, Internal Audits, Forensic Audits, Tax Audit, Direct And Indirect Consulting, and Valuation Services.
